From the Nobel Prize- winning author of Allowing, Fast and Slow and the coauthor of Nudge, a revolutionary disquisition of why people make bad judgments and how to make better bones " a stint de force ”( New York Times). Imagine that two croakers in the same megacity give different judgments to identical cases or that two judges in the same courthouse give markedly different rulings to people who have committed the same crime. Suppose that different canvassers at the same establishment make different opinions about indistinguishable job aspirants or that when a company is handling client complaints, the resolution depends on who happens to answer the phone. Now imagine that the same croaker , the same judge, the same canvasser , or the same client service agent makes different opinions depending on whether it's morning or autumn, or Monday rather than Wednesday. These are exemplifications of noise variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and CassR. Sunstein show the mischievous goods of noise in numerous fields, including drug, law, profitable soothsaying, forensic wisdom, bail, child protection, strategy, performance reviews, and labor force selection. Wherever there's judgment, there's noise. Yet, utmost of the time, individualities and associations likewise are ignorant of it. They neglect noise. With a many simple remedies, people can reduce both noise and bias, and so make far better opinions. Packed with original ideas, and offering the same kinds of exploration- grounded perceptivity that made Allowing, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.