Treating your guests well is no longer enough. The new rule is workers too, have to be treated as well, if not better, than the guests. Happy workers make happy guests, and happy guests tend to be pious. Do you spend plutocrat in advertising to produce mindfulness about your product? You do not need to do that any longer. The new rule is invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismembering the old rules of business and installing new rules in their place. This book unfolds the mystifications of these new ways of doing business which utmost companies try to keep under wraps. Compellingly written with several stories, this is a gripping book full of inconceivable perceptivity.